Matomovs
Plausible Analytics
On our sovereignty score, Plausible Analytics leads (90 vs 78). Both are European Web analytics providers – which fits better depends on your priorities below.
Score comparison
| Matomo | Plausible Analytics | |
|---|---|---|
| Sovereignty | 78 | 90 |
| Privacy | 88 | 92 |
| Open Source | 95 | 90 |
| Business fit | 75 | 70 |
| Migration ease | 60 | 70 |
| Pricing transparency | 85 | 90 |
| Enterprise readiness | 72 | 60 |
Features & facts
| Matomo | Plausible Analytics | |
|---|---|---|
| Country | New Zealand | Estonia |
| Open Source | Yes | Yes |
| Self-Hosting | Yes | Yes |
| Cloud/SaaS | Yes | Yes |
| EU data residency | Yes | Yes |
| DPA / AV-Vertrag | Yes | Yes |
| ISO 27001 | Yes | unknown |
| Data location | EU – AWS Frankfurt (backups Dublin); self-determined with self-hosting | EU – European infrastructure (data does not leave the EU) |
| From | 29 € / Monat | 9 $ / Monat |
| Founded | 2007 | 2019 |
Matomo
New Zealand
Open-source web analytics as a self-hosted or cloud version – the established, privacy-friendly replacement for Google Analytics.
Strengths
- Full data control through self-hosting
- Can be operated in a privacy-compliant way without a cookie banner
- Very broad feature set including e-commerce tracking
- Matomo Cloud is ISO/IEC 27001 certified, with data in Frankfurt
Weaknesses
- The company behind the cloud is based outside the EU (New Zealand)
- Matomo Cloud runs on AWS infrastructure (EU region Frankfurt)
- Self-hosting requires technical know-how and maintenance
- Many premium features are paid plugins
Plausible Analytics
Estonia
Lean, cookieless web analytics from Estonia – open source and usable without a consent banner.
Strengths
- Cookieless and usable without a consent banner
- Very simple, clear interface
- Lightweight script, good for load times
Weaknesses
- Deliberately reduced feature set
- No deep e-commerce or funnel tracking like in enterprise tools
Choose Matomo if…
- Privacy-conscious companies of any size
- Agencies that need data sovereignty for clients
Choose Plausible Analytics if…
- Blogs, small websites and startups
- Anyone who wants simple traffic statistics without banners
Scores are editorial orientation, not legal advice. Details are based on public provider information and are not independently verified.