European alternatives to HubSpot
HubSpot is a comprehensive marketing and CRM platform based in the US. European alternatives offer GDPR-oriented data processing – from marketing suites to lean CRMs.
Why look for an alternative?
Reasons include European data processing, costs (HubSpot can quickly become expensive) and the desire for a less complex solution for smaller teams.
What to look for in an alternative
- Provider headquarters and servers in the EU
- Suitable feature set: marketing suite or pure CRM
- DPA available
- Integrations into existing tools
- Value for money for the team size
The best European alternatives at a glance
Sorted by suitability as a replacement for the tool you searched. The Sovereignty Score independently rates how European and data-sovereign a provider is – so the two values can differ.
French marketing platform for newsletters, automations, transactional emails and simple CRM.
Established Norwegian CRM for sales, marketing and service with European data storage and ISO/IEC 27001.
Belgian open-source business suite with CRM, sales, projects and more – as cloud or fully self-hostable.
Lean German CRM for small businesses with own servers in Germany and a focus on simplicity.
Comparison table
| Providers | Fit | Sovereignty | Headquarters | Open Source | Self-hosting | EU hosting | Pricing |
|---|---|---|---|---|---|---|---|
| Brevo | 82 | 68 | France | from 7 € / Monat | |||
| SuperOffice | 79 | 80 | Norway | from 45 € / Monat | |||
| Odoo | 72 | 80 | Belgium | Open source (Community, LGPLv3) / Enterprise & cloud subscription | |||
| CentralStationCRM | 74 | 80 | Germany | from 24 € / Monat |
The top providers in detail
Brevo (formerly Sendinblue) combines email marketing, automations, SMS and a lightweight CRM in one platform. As a French company with EU data processing and ISO/IEC 27001:2022 certification, it is an obvious GDPR-oriented alternative to US providers such as Mailchimp. Data is stored in the EU (own servers as well as OVH and Google Cloud in the EU region). Entry is possible for free; the cheapest paid Starter plan starts at €7 per month (5,000 emails, unlimited contacts).
Strengths
- Broad feature set (email, SMS, automation, CRM)
- Generous free plan, low-cost entry (€7/month)
- EU data processing, ISO/IEC 27001:2022 certified
Weaknesses
- Not open source
- Cloud partly on Google Cloud infrastructure (EU region)
- Can become expensive at very high sending volumes
SuperOffice is a CRM founded in Oslo in 1989 that targets mid-sized and larger B2B companies. The platform covers sales, marketing and customer service in a single system and is particularly established in the DACH region and Northern Europe. As an independent European vendor, SuperOffice stores customer data in European data centers that do not leave Europe, and it is ISO/IEC 27001 certified. Pricing starts at around €45 per user per month; every plan includes the full CRM feature set.
Strengths
- Independent European vendor (Norway/EEA)
- Data in European data centers, ISO/IEC 27001
- Comprehensive CRM for sales, marketing and service
- Established in the DACH region, German-language support
Weaknesses
- Not open source, no self-hosting
- Higher entry price than lean CRMs
- Rather oversized for very small teams
Odoo is a Belgian business software suite that combines CRM, sales, accounting, project management, website/shop, inventory and many more modules in one system. The company follows an open-core model: the Community Edition is open source (LGPLv3) and can be self-hosted for free, while the Enterprise Edition and cloud offerings (Odoo Online, Odoo.sh) add proprietary apps and support. For companies that want to bundle many business areas in a European, partly open-source system while keeping data control, Odoo is a very broad alternative to Salesforce, HubSpot or Microsoft Dynamics setups.
Strengths
- Very broad integrated suite (CRM, sales, projects, accounting and more)
- Community Edition is open source (LGPLv3) and self-hostable
- European provider (Belgium) with a large ecosystem and partners
- Flexible deployment: cloud, Odoo.sh or on-premise
Weaknesses
- Many core features sit in the proprietary Enterprise Edition
- The large suite can be oversized for simple CRM needs
- Setup and customisation often require partners or expertise
Migration effort
| Providers | Migration effort | Fit |
|---|---|---|
| Brevo | medium | 82/100 |
| SuperOffice | medium | 79/100 |
| Odoo | high | 72/100 |
| CentralStationCRM | low | 74/100 |
When switching pays off
Anyone who wants to combine marketing and CRM is well served with Brevo. CentralStationCRM is suitable for a simple sales CRM.
When to stick with your current tool
If you use the entire HubSpot ecosystem including deep marketing automation, switching is a larger project. Evaluate which features you really need.
Frequently asked questions
Is there a real European all-in-one alternative?
The Sovereignty Score is an editorial orientation aid, not legal advice. How we rate.