European alternatives to Salesforce
Salesforce is the world's leading CRM platform, but it's subject to US law and often heavily customised. European CRMs cover the core – contacts, pipeline, sales – in a GDPR-oriented way.
Why look for an alternative?
Reasons include digital sovereignty, EU data storage, cost and a wish for less complexity. Many teams use only a fraction of Salesforce's features.
What to look for in an alternative
- Provider and servers in the EU
- Suitable feature set: contacts, pipeline, reporting
- DPA and compliance support
- Import of existing data and integrations
- Value for money for the team size
The best European alternatives at a glance
Sorted by suitability as a replacement for the tool you searched. The Sovereignty Score independently rates how European and data-sovereign a provider is – so the two values can differ.
Established Norwegian CRM for sales, marketing and service with European data storage and ISO/IEC 27001.
Belgian open-source business suite with CRM, sales, projects and more – as cloud or fully self-hostable.
Lean German CRM for small businesses with own servers in Germany and a focus on simplicity.
French marketing platform for newsletters, automations, transactional emails and simple CRM.
Comparison table
| Providers | Fit | Sovereignty | Headquarters | Open Source | Self-hosting | EU hosting | Pricing |
|---|---|---|---|---|---|---|---|
| SuperOffice | 80 | 80 | Norway | from 45 € / Monat | |||
| Odoo | 74 | 80 | Belgium | Open source (Community, LGPLv3) / Enterprise & cloud subscription | |||
| CentralStationCRM | 70 | 80 | Germany | from 24 € / Monat | |||
| Brevo | 64 | 68 | France | from 7 € / Monat |
The top providers in detail
SuperOffice is a CRM founded in Oslo in 1989 that targets mid-sized and larger B2B companies. The platform covers sales, marketing and customer service in a single system and is particularly established in the DACH region and Northern Europe. As an independent European vendor, SuperOffice stores customer data in European data centers that do not leave Europe, and it is ISO/IEC 27001 certified. Pricing starts at around €45 per user per month; every plan includes the full CRM feature set.
Strengths
- Independent European vendor (Norway/EEA)
- Data in European data centers, ISO/IEC 27001
- Comprehensive CRM for sales, marketing and service
- Established in the DACH region, German-language support
Weaknesses
- Not open source, no self-hosting
- Higher entry price than lean CRMs
- Rather oversized for very small teams
Odoo is a Belgian business software suite that combines CRM, sales, accounting, project management, website/shop, inventory and many more modules in one system. The company follows an open-core model: the Community Edition is open source (LGPLv3) and can be self-hosted for free, while the Enterprise Edition and cloud offerings (Odoo Online, Odoo.sh) add proprietary apps and support. For companies that want to bundle many business areas in a European, partly open-source system while keeping data control, Odoo is a very broad alternative to Salesforce, HubSpot or Microsoft Dynamics setups.
Strengths
- Very broad integrated suite (CRM, sales, projects, accounting and more)
- Community Edition is open source (LGPLv3) and self-hostable
- European provider (Belgium) with a large ecosystem and partners
- Flexible deployment: cloud, Odoo.sh or on-premise
Weaknesses
- Many core features sit in the proprietary Enterprise Edition
- The large suite can be oversized for simple CRM needs
- Setup and customisation often require partners or expertise
CentralStationCRM (42he GmbH) from Cologne is deliberately aimed at small businesses and teams looking for simple, uncluttered contact and sales management. Data is stored redundantly and GDPR-compliantly on the company's own servers in Germany, and transmission is SSL-encrypted. There is a free Starter version (3 users, 200 contacts); the cheapest paid plan (Team) starts at €24 per month, cancellable monthly with no minimum term.
Strengths
- Simple and quick to deploy, cancellable monthly
- Own servers and headquarters in Germany
- Free entry version, fair for small teams
Weaknesses
- Less automation and fewer integrations than large CRMs
- Not designed for complex sales organizations
Migration effort
| Providers | Migration effort | Fit |
|---|---|---|
| SuperOffice | medium | 80/100 |
| Odoo | high | 74/100 |
| CentralStationCRM | low | 70/100 |
| Brevo | medium | 64/100 |
When switching pays off
For the classic sales use case, SuperOffice is a comprehensive European CRM alternative. Small teams do well with CentralStationCRM – lean and affordable.
When to stick with your current tool
If your Salesforce is heavily customised with custom objects, flows, AppExchange apps and deep integrations, a switch is a larger project – first assess which features you actually use.
Frequently asked questions
Does a European CRM fully replace Salesforce?
The Sovereignty Score is an editorial orientation aid, not legal advice. How we rate.